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The Vice City Christmas window at Selfridges on Oxford Street, with a neon Vice City sign, lifeguard hut, pink palm trees, an alligator and a flamingo, framed by Christmas lights

Exclusive · Sat 31 October 2026 · Oxford Street, London

Grand Theft Auto 6 fans flock to Vice City Christmas window at Selfridges London on Oxford Street

A neon-pink Vice City window in Selfridges’ new Christmas campaign has gaming fans convinced it is a nod to GTA 6, and we met the artist who built it.

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